Here’s a quick and easy summary of what’s happening with Virat Kohli and Puma:
- Big Change: Virat Kohli is likely ending his 8-year partnership with Puma India, which started back in 2017 with a ₹110 crore deal.
- New Move: He’s expected to join a new sportswear brand called Agilitas Sports as a brand ambassador and part-owner.
- Who Started Agilitas?: The brand was started in May 2023 by Abhishek Ganguly, who used to be the head of Puma India.
- Smart Strategy: Like Roger Federer’s switch from Nike to Uniqlo, this move shows Kohli wants to create and grow his own brand.
- Growing the Brand: Partnering with Kohli is likely to help Agilitas become more popular and well-known.
- What Puma Says: Puma says their partnership with Kohli is still going strong, so nothing has been officially confirmed yet.